Contemporary strategy analysis

by Grant, Robert M.

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Title Statements

Full title :Contemporary strategy analysis / Robert M. Grant.

Edition Statements

Publication Date:2009.
Edition:7ª ed

Publication Statements

Publisher(s):John Wiley & Sons
Place of Publication:Hoboken, NJ
Language:eng
Publication Date:2009.

The Physical Object

Description:xv, 499 p. : : ill. ; : 25 cm

Edition Identifiers

ISBN:9780470747100, 0470747102
oclc:ocn878707256
Dewey Decimal:658.4012

The concept of strategy -- Goals, values, and performance -- Industry analysis : the fundamentals -- Further topics in industry and competitive analysis -- Analyzing resources and capabilities -- Developing resources and capabilities -- Organization structure and management systems : the fundamentals of strategy implementation -- The nature and sources of competitive advantage -- Cost advantage -- Differentiation advantage -- Industry evolution and strategic change -- Technology-based industries and the management of innovation -- Competitive advantage in mature industries -- Vertical integration and the scope of the firm -- Global strategies and the multinational corporation -- Diversification strategy -- Implementing corporate strategy : managing the multibusiness corporation -- Current trends in strategic management.