Coolhunting: chasing down the next big thing
by Gloor, Peter A., (Peter Andreas)
"The book is structured around a series of "lessons" for unlocking and applying swarm creativity in organizations to build greater creativity, productivity, and efficiency. It explains how to harness an organization's natural ability to self-organize new processes spontaneously, and explains the traits that characterize collaborative members and community behavior. For business, these processes can result in successful development of products in R & D through lead-user innovation; better custom…
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- Full title :Coolhunting : chasing down the next big thing / Peter A. Gloor and Scott M. Cooper.
Summary
"The book is structured around a series of "lessons" for unlocking and applying swarm creativity in organizations to build greater creativity, productivity, and efficiency. It explains how to harness an organization's natural ability to self-organize new processes spontaneously, and explains the traits that characterize collaborative members and community behavior. For business, these processes can result in successful development of products in R & D through lead-user innovation; better customer relationships by finding influencers and early adaptors; and better project management processes by finding gatekeepers and hidden leaders. The applications transcend sectors and organizations. It is about finding what is "cool" and putting that to productive use, whether by a small group of individuals or a large corporation." --Descripción del editor.
Read More ↓Edition Statements
- Publication Date:c2007.
Publication Statements
- Publisher(s):Amacom
- Place of Publication:New York
- Language:eng
- Publication Date:c2007.
Notes
Título tomado de la pantalla de presentación (visto 22 de julio de 2022)
The Physical Object
- Description:1 recurso en línea (xvii, 236 p.) : : il.
Edition Identifiers
- ISBN:9780814400654, 0814400655, 9780814473863, 0814473865
- oclc:on1336965197
- LC Classification:HD53
Table of Contents
Introduction -- 1. Why "cool" matters -- 2. Swarm creativity creates cool trends -- 3. Swarms can better predict the future -- 4. About trendsetters -- 5. Coolhunters look for coolfarmers -- 6. When swarms go mad -- 7. Do-it-yourself coolhunting with technology -- 8. Coolhunting by automated social network analysis -- 9. Five steps to becoming a coolfarmer -- 10. The coming world of swarm creativity.
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