Corporate communication

by Argenti, Paul A.

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Title Statements

Full title :Corporate communication / Paul A. Argenti.

Edition Statements

Publication Date:©2009.
Edition:5th ed

Publication Statements

Publisher(s):McGraw-Hill Irwin
Place of Publication:Boston
Language:eng
Publication Date:©2009.

The Physical Object

Description:xx, 313 pages : : illustrations ; : 24 cm

Edition Identifiers

ISBN:9780073377735, 0073377732, 9780071276153, 0071276157
oclc:ocn226356696
LC Classification:HD30.3
Dewey Decimal:658.4/5

1. The changing environment for business -- 2. Communicating strategically -- 3. An overview of the corporate communication function -- 4. Identity, image, reputation, and corporate advertising -- 5. Corporate responsibility -- 6. Media relations -- 7. Internal communications -- 8. Investor relations -- 9. Government relations -- 10. Crisis communication.