Corporate strategy

Type Book

Rate 0.0 /5

This new international text provides contemporary coverage of both the prescriptive and emergent schools of strategy from a European rather than American perspective. This fourth edition contains new material on public sector strategy and updated coverage of organisational structures.

Details

Files

Reviews

Download

Title Statements

Full title :Corporate strategy / Richard Lynch.

Summary

Edition Statements

Publication Date:2006.
Edition:4th ed

Publication Statements

Publisher(s):FT/Prentice Hall
Place of Publication:Harlow, England
Language:eng
Publication Date:2006.

The Physical Object

Description:xxxii, 830 pages : : color illustrations ; : 27 cm +

Edition Identifiers

ISBN:0273701789, 9780273701781
oclc:ocm61758032
LC Classification:HD30.28
Dewey Decimal:658.4/012

1. Corporate strategy -- 2. A review of theory and practice -- 3. Analysing the environment -- the basics -- 4. Analysing markets, competition and co-operation -- 5. Developing customer-driven strategy -- 6. Analysing resources -- the basics -- 7. Analysing human resources -- 8. Analysing financial resources -- 9. Analysing operations resources -- 10. Purpose shaped by vision, leadership and ethics -- 11. Purpose emerging from knowledge, technology and innovation -- 12. Purpose delivered through corporate and business objectives -- 13. Developing strategic options -- the prescriptive process -- 14. Strategy evaluation and development -- the prescriptive process -- 15. Finding the route forward -- emergent and prescriptive approaches -- 16. Organisational structure and style and people issues -- 17. Resource allocation, strategic planning and control -- 18. Government, public sector and not-for-profit strategies -- 19. International expansion and globalisation strategy.

20. Strategy dynamics and entrepreneurial strategy -- 21. Managing strategic change -- 22. Building a cohesive corporate strategy.