Creating powerful brands, fourth edition

by De Chernatony, Leslie

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Title Statements

  • Full title :Creating powerful brands, fourth edition / Leslie de Chernatony, Malcolm McDonald, Elaine Wallace.

Edition Statements

  • Publication Date:2011.
  • Edition:4th ed

Publication Statements

  • Publisher(s):Butterworth-Heinemann
  • Place of Publication:Oxford, U.K
  • Language:eng
  • Publication Date:2011.

The Physical Object

  • Description:1 ressource en ligne.

Edition Identifiers

  • oclc:ocn965963259
  • LC Classification:HD69.B7
  • Dewey Decimal:658.827

Subjects

Brand name products Commercial products Product management Produits commerciaux Produits commerciaux -- Gestion Produits de marque Ressources Internet

Writers

De Chernatony, Leslie McDonald, Malcolm Wallace, Elaine

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