Creating Value

Creating Value

by Oswald, Laura

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Title Statements

  • Full title :Creating Value.

Edition Statements

  • Publication Date:2015.

Publication Statements

  • Publisher(s):OUP Oxford
  • Place of Publication:Oxford
  • Language:eng
  • Publication Date:2015.

The Physical Object

  • Description:1 online resource (206)

Edition Identifiers

  • ISBN:0199657270, 9780199657278, 0199657262, 9780199657261, 9780191631566, 0191631566
  • oclc:ocn900260348
  • LC Classification:HF5415.123
  • Dewey Decimal:658.8

Subjects

Advertising -- Research branding Branding (Marketing) Publicité -- Recherche Semiotics in advertising Sémiotique dans la publicité Stratégie de marque Valeur Value value (economic concept)

Writers

Oswald, Laura

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Files & Downloads

  • Creating Value: The Theory and Practice of Market…

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