CRM: Redefining Customer Relationship Management
In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is beginning to fundamentally change the way organizations do business. At a technology level, CRM is increasingly about conjoined best-of-breed applications delivered via portal technologies. At a business level, it is beginning to invade traditional t…
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- Full title :CRM : Redefining Customer Relationship Management.
Summary
In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is beginning to fundamentally change the way organizations do business. At a technology level, CRM is increasingly about conjoined best-of-breed applications delivered via portal technologies. At a business level, it is beginning to invade traditional territories occupied by brand management or customer support. Peel shows companies how to make the shi.
Read More ↓Edition Statements
- Publication Date:May 2002 ;
Publication Statements
- Publisher(s):Digital Press [Imprint], Elsevier Science & Technology Books
- Place of Publication:San Diego
- Language:eng
- Publication Date:May 2002 ;
The Physical Object
- Description:1 online resource (217)
Edition Identifiers
- ISBN:9781555582630, 155558263X, 0080503446, 9780080503448, 1282540084, 9781282540088
- oclc:ocn507007878
- LC Classification:HF5415.5.P43 2002
- Dewey Decimal:005.4/3
Table of Contents
Front Cover; Linux and the Unix Philosophy; Copyright Page; Contents; Foreword; Acknowledgments; Preface; Chapter 1. The Unix Philosophy: A Cast of Thousands; Chapter 2. One Small Step for Humankind; Chapter 3. Rapid Prototyping for Fun and Profit; Chapter 4. The Portability Priority; Chapter 5. Now That's Leverage!; Chapter 6. The Perils of Interactive Programs; Chapter 7. More Unix Philosophy: Ten Lesser Tenets; Chapter 8. Making Unix Do One Thing Well; Chapter 9. Unix and Other Operating System Philosophies; Chapter 10. Through the Glass Darkly: Linux vs. Windows.
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