Cult of analytics

Cult of analytics: driving online marketing strategies using web analytics

by Jackson, Steve

Type Book
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Title Statements

  • Full title :Cult of analytics : driving online marketing strategies using web analytics / Steve Jackson.

Edition Statements

  • Publication Date:2011.

Publication Statements

  • Publisher(s):Routledge
  • Place of Publication:London
  • Language:eng
  • Publication Date:2011.

Notes

Comprend un index.

The Physical Object

  • Description:xviii, 265 pages : : illustrations ; : 25 cm

Edition Identifiers

  • ISBN:9781856176118, 1856176118
  • oclc:ocn833143895
  • LC Classification:HF5415.1265 J33 2011
  • Dewey Decimal:658.872

Subjects

Analyse du comportement des internautes Internet marketing Marketing sur Internet Web usage mining

Writers

Jackson, Steve

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