Cultural strategy

Cultural strategy: using innovative ideologies to build breakthrough brands

by Holt, Douglas B.

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Title Statements

  • Full title :Cultural strategy : using innovative ideologies to build breakthrough brands / Douglas Holt, Douglas Cameron.

Edition Statements

  • Publication Date:2012.

Publication Statements

The Physical Object

  • Description:xv, 387 p. : : illustrations ; : 24 cm

Edition Identifiers

  • ISBN:9780199587407, 019958740X
  • oclc:ocn898691904
  • Dewey Decimal:658.8

Subjects

Comunicazione aziendale Marchi di fabbrica e di commercio -- Se… Pubblicità -- Linguaggio

Writers

Holt, Douglas B. Cameron, Douglas

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