Customer Relationship Management using Business Intelligence

Customer Relationship Management using Business Intelligence

by Sturdy, Graham

Type Book
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This is an important text for all students and practitioners of Business Intelligence (BI) and Customer Relationship Management (CRM). It provides a comprehensive resource for understanding and implementing Enterprise Resource Planning (ERP) and BI solutions Otherin the organisational context. It provides an in-depth coverage of all key areas relating to the implementation of ERP and BI systems. It provides unique practical guidance on implementing ERP and BI strategies as formulated by the au …

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Title Statements

  • Full title :Customer Relationship Management using Business Intelligence.

Summary

This is an important text for all students and practitioners of Business Intelligence (BI) and Customer Relationship Management (CRM). It provides a comprehensive resource for understanding and implementing Enterprise Resource Planning (ERP) and BI solutions Otherin the organisational context. It provides an in-depth coverage of all key areas relating to the implementation of ERP and BI systems. It provides unique practical guidance on implementing ERP and BI strategies as formulated by the au ...

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Edition Statements

  • Publication Date:2012.

Publication Statements

The Physical Object

  • Description:1 ressource en ligne (415 pages)

Edition Identifiers

  • ISBN:9781443842976, 1443842974
  • oclc:ocn987327306
  • LC Classification:HF5415.5
  • Dewey Decimal:658.8

Subjects

Business intelligence Business planning Customer relations -- Management Ressources Internet

Writers

Sturdy, Graham

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