Data mining for dummies

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If you think of data as raw material, the information that you can refine can give you the power to make informed decisions. Discover how data mining can help you push your company to the top. Brown gives you common-sense steps to achieve data mining success.

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Title Statements

Full title :Data mining for dummies / by Meta S. Brown.

Summary

Edition Statements

Publication Date:2014

Publication Statements

Publisher(s):John Wiley & Sons
Place of Publication:Hoboken, NJ
Language:eng
Publication Date:2014

The Physical Object

Description:xiv, 382 pages : : illustrations ; : 24 cm.

Edition Identifiers

ISBN:9781118893173, 1118893174
oclc:ocn885445493
LC Classification:QA76.9.D343
Dewey Decimal:006.3/12

Catching the data-mining train -- A day in your life as a data miner -- Teaming up to reach your goals -- Learning the laws of data mining -- Embracing the data-mining process -- Planning for data-mining success -- Gearing up with the right software -- Digging into your data -- Making new data -- Ferreting out public data sources -- Buying data -- Getting familiar with your data -- Dealing in graphic detail -- Showing your data who's boss -- Your exciting career in modeling -- Data mining using classic statistical methods -- Mining data for clues -- Expanding your horizons -- Ten great resources for data miners -- Ten useful kinds of analysis that complement data mining.

Subjects

Advertising -- Research Big data Computers -- Database Management Consommateurs -- Comportement Consumer behavior -- Research Data Mining Exploration de données (Informatique) Marketing -- Recherche Marketing research Nonfiction Publicité -- Recherche