Delft design guide: design methods

" The Delft Design Guide' presents an overview of product design approaches and methods used in the Bachelor and Master curriculum at the faculty of Industrial Design Engineering in Delft. Product design at Industrial Design Engineering in Delft is regarded as a systematic and structured activity, purposeful and goal-oriented. Due to its complexity, designing requires a structured and systematic approach, as well as moments of heightened creativity. In this guide you will find some 70 strategies, techniques and methods that are taught in Delft. Some are unique to Delft, but many are more commonly known and widely used. The methods and techniques are each described in a practical one-page text, illustrated for further clarification and enriched with further reading suggestions."--From Publisher.

Includes index.

How is the book structured? -- Staging a Project -- Staging Design Activity -- Models, Approaches & Perspectives -- Reasoning in Design -- Basic Design Cycle -- Product Innovation Process -- 1 -- Product Innovation Process -- 2 -- Creative Problem Solving -- Vision in Product Design (ViP) -- Design for Emotion -- Brand Driven Innovation -- Service Design -- Cradle to Cradle -- Base of the Pyramid (BoP) & Emerging Markets -- Discover -- Contextmapping -- Cultural Probes -- User Observations -- Interviews -- Questionnaires -- Focus Group -- Customer Journey -- Mind Map -- Strategy Wheel -- Trend Analysis -- Function Analysis -- Ecodesign Strategy Wheel -- Ecodesign Checklist -- Process Tree -- Fast Track Life Cycle Analysis -- Human Power -- SWOT Analysis -- Search Areas -- Ansoff Growth Matrix -- Miles & Snow Business Strategies -- Porter Competitive Strategies -- VRIO Analysis -- Porter Five Forces -- Perceptual Map -- Value Curve -- Define

Collage -- Personas -- Storyboard -- Written Scenario -- Problem Definition -- List of Requirements -- Business Model Canvas -- Marketing Mix or 4Ps -- Develop -- Fish Trap Model -- Analogies & Metaphors -- Synectics -- Brainstorm -- Brain Wri…