Design thinking: integrating innovation, customer experience and brand value

This thought-provoking and inspirational book covers such topics as: developing a solid creative process through?Visual Reflection Notebooks" and?Bring Play to Work"; understanding the artist's unique identity in relation to the larger culture; building systems of support and collaboration; explaining how an artist's needs and passions can lead to innovation and authenticity; using language to inspire visual creativity; responding to the Internet and changing concepts of what is public and private; and accepting digression as a creative necessity. Through the exercises and techniques ou

Cover Page; Design Thinking; Copyright Page; Dedication; Contents; Acknowledgements; Foreword: The Importance of Integrated Thinking; Section 1: Design Thinking Methods: From Innovation to Integration to Transformation; Chapter 1: Notes on the Evolution of Design Thinking: A Work in Progress Craig M. Vogel; Chapter 2: The Designful Company Marty Neumeier; Chapter 3: Creating the Right Environment for Design Julian Jenkins; Chapter 4: Designing Business: New Models for Success Heather M.A. Fraser; Chapter 5: Unleashing the Power of Design Thinking Kevin Clark and Ron Smith.

Chapter 6: Design Thinking and Design Management: A Research and Practice Perspective Rachel Cooper, Sabine Junginger, and Thomas LockwoodChapter 7: The Four Powers of Design: A Value Model in Design Management Brigitte Borja de Mozota; Chapter 8: Transition: Becoming a Design-Minded Organization Thomas Lockwood; Section 2: Value: Building Brands, by Design; Chapter 9: Building Leadership Brands by Design Jerome Kathman; Chapter 10: Let's Brandjam to Humanize Our Brands Mark Gobé; Chapter 11: Bringing the Future into Global Brands Tony Kim.

Chapter 12: Brand-Driven Innovation Erik Roscam Abbing and Christa van…