Designing for behavior change

Designing for behavior change: applying psychology and behavioral economics

by Wendel, Stephen

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Title Statements

  • Full title :Designing for behavior change : applying psychology and behavioral economics / Stephen Wendel [aut]; B.J. Fogg [introd.].

Edition Statements

  • Publication Date:2015

Publication Statements

  • Publisher(s):O'Reilly
  • Place of Publication:Beijing
  • Language:eng
  • Publication Date:2015

The Physical Object

  • Description:xxxvi, 355 p.

Edition Identifiers

  • ISBN:9781449367626, 1449367623
  • oclc:on1194541439

Subjects

Comportement humain Consumer behavior human behavior

Writers

Wendel, Stephen Fogg, B.J

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