Digital state

Digital state: how the internet is changing everything

by Pont, Simon

Type Book
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Big data, new distribution platforms, content collaboration, geo-targeting, crowdsourcing, viral marketing, mobile apps - the technological revolution has transformed the way society communicates and understands itself, and unleashed a whirlwind of new possibilities for marketers, as well as new risks. Mirroring the 'collaborative play space' Tim Berners-Lee first envisaged for the internet, Digital State brings together Simon Pont and 13 thought-leaders drawn from the worlds of advertising, ma…

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Title Statements

  • Full title :Digital state : how the internet is changing everything / written and edited by Simon Pont

Summary

Big data, new distribution platforms, content collaboration, geo-targeting, crowdsourcing, viral marketing, mobile apps - the technological revolution has transformed the way society communicates and understands itself, and unleashed a whirlwind of new possibilities for marketers, as well as new risks. Mirroring the 'collaborative play space' Tim Berners-Lee first envisaged for the internet, Digital State brings together Simon Pont and 13 thought-leaders drawn from the worlds of advertising, marketing, media, publishing, law, finance and more, to explore what the digital age means for us as individuals, and the implications for the brands seeking to engage with us.

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Edition Statements

  • Publication Date:2013

Publication Statements

  • Publisher(s):Kogan Page
  • Place of Publication:London, United Kingdom
  • Language:eng
  • Publication Date:2013

The Physical Object

  • Description:xii, 240 pages : : illustrations ; : 24 cm

Edition Identifiers

  • ISBN:9780749468859, 0749468858
  • oclc:ocn831210644
  • LC Classification:HC79.I55
  • Dewey Decimal:303.48 33

Subjects

Commerce électronique -- Aspect social Electronic commerce -- Social aspects Information technology -- Economic aspe… Information technology -- Social aspects Internet -- Aspect social Internet -- Social aspects Internet marketing -- Social aspects Marketing sur Internet -- Aspect social Technologie de l'information -- Aspect … Technologie de l'information -- Aspect …

Writers

Pont, Simon

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