Title Statements
- Full title :Doing business with China : avoiding the pitfalls / Stewart Hamilton & Jinxuan (Ann) Zhang.
Summary
The better and faster learner wins. That is the clear conclusion that the authors reach in this detailed analysis of why many Western companies fail in their attempts to succeed in China, one of the fastest-growing markets in the world, and why many Chinese companies encounter difficulties in their overseas ventures.
Fundamental errors are made, such as not learning from the experience of others, and inadequate advance planning. This book is intended to help Western companies and executives avoid the common mistakes and to assist their understanding of what is required to make a success of venturing into China. In the same way, it will assist Chinese companies and executives coming onto the world stage.
Facts speak for themselves. The book draws on extensive interviews with both Chinese and Western executives and regulators and presents a series of detailed cases to illustrate what went wrong and why. The authors suggest what needs to be done to ensure success, particularly in terms of having learning and building corporate capabilities as the ultimate objectives for any proposed investment/venture. --Book Jacket.
Edition Statements
- Publication Date:2012.
Publication Statements
- Publisher(s):Palgrave Macmillan
- Place of Publication:Basingstoke
- Language:eng
- Publication Date:2012.
The Physical Object
- Description:xii, 192 pages : : illustrations, map ; : 24 cm
Edition Identifiers
- ISBN:9780230222656, 023022265X
- oclc:on1069589508
- LC Classification:HC427.95
- Dewey Decimal:330.951
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