Economics for managers

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Economics for Managers presents the fundamental ideas of microeconomics and macroeconomics and integrates them from a managerial decision-making perspective in a framework that can be used in a single-semester course. The third edition retains all the same core concepts and straightforward material on micro- and macroeconomics while incorporating new case material and real-world examples that relate to today's managerial student.

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Title Statements

Full title :Economics for managers / Paul G. Farnham, Georgia State University.

Summary

Edition Statements

Publication Date:2014
Edition:Third edition

Publication Statements

Publisher(s):Pearson
Place of Publication:Boston
Language:eng
Publication Date:2014

The Physical Object

Description:xxvii, 520 pages : : illustrations ; : 29 cm

Edition Identifiers

ISBN:9780132773706, 0132773708
oclc:ocn823742327
LC Classification:HB171.5
Dewey Decimal:330.024/658

Microeconomic analysis -- Managers and economics -- Demand, supply, and equilibrium prices -- Demand elasticities -- Techniques for understanding consumer demand and behavior -- Production and cost analysis in the short run -- Production and cost analysis in the long run -- Market structure : perfect competition -- Market structure : monopoly and monopolistic competition -- Market structure : oligopoly -- Pricing strategies for the firm -- Macroeconomic analysis -- Measuring macroeconomic activity -- Spending by individuals, firms, and governments on real goods and services -- The role of money in the macro economy -- The aggregate model of the macro economy -- International and balance of payments issues in the macro economy -- Integration of the frameworks -- Combining micro and macro analysis for managerial decision making -- Solutions to even-numbered problems -- Glossary -- Index.