Economics for managers

Economics for managers

by Farnham, Paul G.

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Title Statements

  • Full title :Economics for managers / Paul G. Farnham, Georgia State University.

Edition Statements

  • Publication Date:2014

Publication Statements

  • Publisher(s):Pearson
  • Place of Publication:Boston
  • Language:eng
  • Publication Date:2014

The Physical Object

  • Description:1 online resource : : illustrations

Edition Identifiers

  • ISBN:9781292077789, 1292077786
  • oclc:on1052112466
  • LC Classification:HB171.5
  • Dewey Decimal:330.024/658

Table of Contents

Microeconomic analysis -- Managers and economics -- Demand, supply, and equilibrium prices -- Demand elasticities -- Techniques for understanding consumer demand and behavior -- Production and cost analysis in the short run -- Production and cost analysis in the long run -- Market structure : perfect competition -- Market structure : monopoly and monopolistic competition -- Market structure : oligopoly -- Pricing strategies for the firm -- Macroeconomic analysis -- Measuring macroeconomic activity -- Spending by individuals, firms, and governments on real goods and services -- The role of money in the macro economy -- The aggregate model of the macro economy -- International and balance of payments issues in the macro economy -- Integration of the frameworks -- Combining micro and macro analysis for managerial decision making -- Solutions to even-numbered problems -- Glossary -- Index.

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Subjects

Betriebswirtschaftslehre BUSINESS & ECONOMICS -- Economics BUSINESS & ECONOMICS -- Reference Economics Économie politique Gestion Management

Writers

Farnham, Paul G.

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