Economics for managers

by Farnham, Paul G.

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Title Statements

Full title :Economics for managers / Paul G. Farnham, Georgia State University.

Edition Statements

Publication Date:2014
Edition:Third edition

Publication Statements

Publisher(s):Pearson
Place of Publication:Boston
Language:eng
Publication Date:2014

The Physical Object

Description:1 online resource : : illustrations.

Edition Identifiers

ISBN:9781292077789, 1292077786, 9781292060095, 1292060093
oclc:ocn965443787
LC Classification:HB171.5
Dewey Decimal:330.024/658

Microeconomic analysis -- Managers and economics -- Demand, supply, and equilibrium prices -- Demand elasticities -- Techniques for understanding consumer demand and behavior -- Production and cost analysis in the short run -- Production and cost analysis in the long run -- Market structure : perfect competition -- Market structure : monopoly and monopolistic competition -- Market structure : oligopoly -- Pricing strategies for the firm -- Macroeconomic analysis -- Measuring macroeconomic activity -- Spending by individuals, firms, and governments on real goods and services -- The role of money in the macro economy -- The aggregate model of the macro economy -- International and balance of payments issues in the macro economy -- Integration of the frameworks -- Combining micro and macro analysis for managerial decision making -- Solutions to even-numbered problems -- Glossary -- Index.

Subjects

Betriebswirtschaftslehre BUSINESS & ECONOMICS -- Reference BUSINESS & ECONOMICS / Economics / Gene… Economics Économie politique Electronic books Gestion Management