Economics for Managers

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For one semester MBA Managerial Economics courses Economics for Managers presents the fundamental ideas of microeconomics and macroeconomics and integrates them from a managerial decision-making perspective in a framework that can be used in a single-semester course. To be competitive in today's business environment, managers must understand how economic forces affect their business and the factors that must be considered when making business decisions. This is the only book that provides busin…

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Title Statements

Full title :Economics for Managers.

Summary

Edition Statements

Publication Date:2014.
Edition:3 ed

Publication Statements

Publisher(s):Pearson Education Limited
Place of Publication:Harlow
Language:eng
Publication Date:2014.

The Physical Object

Description:1 online resource

Edition Identifiers

ISBN:9781292077789, 1292077786
oclc:ocn965534924
LC Classification:HB171.5
Dewey Decimal:330.024658

Microeconomic analysis -- Managers and economics -- Demand, supply, and equilibrium prices -- Demand elasticities -- Techniques for understanding consumer demand and behavior -- Production and cost analysis in the short run -- Production and cost analysis in the long run -- Market structure : perfect competition -- Market structure : monopoly and monopolistic competition -- Market structure : oligopoly -- Pricing strategies for the firm -- Macroeconomic analysis -- Measuring macroeconomic activity -- Spending by individuals, firms, and governments on real goods and services -- The role of money in the macro economy -- The aggregate model of the macro economy -- International and balance of payments issues in the macro economy -- Integration of the frameworks -- Combining micro and macro analysis for managerial decision making -- Solutions to even-numbered problems -- Glossary -- Index.