Effective health risk messages: a step-by-step guide

by Witte, Kim

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Title Statements

Full title :Effective health risk messages : a step-by-step guide / Kim Witte, Gary Meyer, Dennis Martell.

Summary

Winner of the Distinguished Book Award by the Applied Communication Division of the National Communication Association, 2001 Effective Health Risk Messages provides step-by-step instructions for developing theoretically based campaigns that work. Students and readers will learn about message development theories, formative and summative evaluation, and even basic research designs for evaluating your campaign. Worksheets are provided at the end of each chapter to provide readers with hands-on, practical experiences in developing effective health risk messages. This book is suitable for practitioners, researchers, and students alike, and can act as a stand-alone text or supplementary text for persuasion, public health, advertising, and marketing classes.

Edition Statements

Publication Date:©2001.

Publication Statements

Publisher(s):SAGE Publications
Place of Publication:Thousand Oaks, California
Language:eng
Publication Date:©2001.

The Physical Object

Description:viii, 215 pages : : illustrations ; : 29 cm

Edition Identifiers

ISBN:0761915087, 9780761915089, 0761915095, 9780761915096
oclc:ocm45413459
LC Classification:RA427
Dewey Decimal:613

What are health risk messages? -- History of health risk messages : fear appeal theories from 1953 to 1991 -- Putting it all together : the extended parallel process model -- Useful concepts from other theories -- Starting out the right way : formative research -- The risk behavior diagnosis scale -- Out of the tower and into the field -- Data collection -- Data analysis -- Getting the message out.

Subjects

Attitude to Health Attitudes à l'égard de la santé Évaluation du risque Gezondheidsvoorlichting en -opvoeding Health attitudes Health promotion Health risk assessment Health Status Indicators Menace (Psychologie) perception Promotion de la santé risk assessment Risques pour la santé -- Évaluation Santé publique -- États-Unis Threat (Psychology)