Effectual entrepreneurship
by Read, Stuart
When you start a new venture - for-profit or not, individually or within existing organisations - you are not only trying to make a good living, you are engaged in expanding the horizon of valuable new economic opportunities. This book offers you expert principles to help you do that start to finish.
Read More ↓Title Statements
- Full title :Effectual entrepreneurship / Stuart Read, Saras Sarasvathy, Nick Dew, and Robert Wiltbank.
Summary
When you start a new venture - for-profit or not, individually or within existing organisations - you are not only trying to make a good living, you are engaged in expanding the horizon of valuable new economic opportunities. This book offers you expert principles to help you do that start to finish.
Read More ↓Edition Statements
- Publication Date:2017.
- Edition:Second edition
Publication Statements
- Publisher(s):Routledge
- Place of Publication:Abingdon, Oxon
- Language:eng
- Publication Date:2017.
The Physical Object
- Description:1 online resource (xii, 312 pages) : : color illustrations
Edition Identifiers
- ISBN:1317410327, 9781317410324, 9781138923775, 113892377X, 9781138923782, 1138923788
- oclc:ocn995619312
- LC Classification:HB615
- Dewey Decimal:658.1/1
Table of Contents
Part PART I What we know about entrepreneurs and entrepreneurship -- chapter 1 Roadmaps, myths, and the Bahamas -- chapter 2 Good ideas are everywhere -- chapter 3 Most ventures require little startup capital -- chapter 4 Fail cheap and learn quickly -- chapter 5 The plunge doesn't have to be a plunge at all -- part PART I I How (expert) entrepreneurs think -- chapter 6 Prediction, risk, and uncertainty -- chapter 7 Opportunities are created as well as discovered -- chapter 8 Managing uncertainty through control -- chapter 9 The effectual logic of expert entrepreneurs -- part PART III The nuts and bolts of venturing: Effectuation in action -- chapter 10 The bird-in-hand principle: Start with what you have -- chapter 11 Transforming means into something valuable -- chapter 12 The affordable loss principle: Risk little, fail cheap -- chapter 13 Using slack for bootstrap financing -- chapter 14 The crazy quilt principle: Form partnerships -- chapter 15 Asking potential partners to make commitments -- chapter 16 The lemonade principle: Leverage surprise -- chapter 17 Putting it together: The effectuation process -- part PART I V I am an entrepreneur now: How far can I go? -- chapter 1…
Read More ↓
Rate & Review