Title Statements
- Full title :Entrepreneurship / Robert D. Hisrich, Michael P. Peters, Dean A. Shepherd.
Summary
This text is designed to instruct students on how to formulate, plan and implement a new venture. Students are exposed to descriptions of how to embark on a new venture in a logical manner, with actual case studies and entrepreneur profiles. The material is also supported by Internet resources.
Read More ↓Edition Statements
- Publication Date:©2010.
- Edition:8th ed
Publication Statements
- Publisher(s):McGraw-Hill/Irwin
- Place of Publication:New York
- Language:eng
- Publication Date:©2010.
The Physical Object
- Description:xxi 602 pages : : illustrations ; : 27 cm
Edition Identifiers
- ISBN:9780073530321, 0073530328, 9780071267687, 0071267689
- oclc:ocn320803007
- LC Classification:HD62.5
- Dewey Decimal:658.4/21
Table of Contents
pt. 1. The Entrepreneurial Perspective -- Entrepreneurship and the Entrepreneurial Mind-Set -- Entrepreneurial Intentions and Corporate Entrepreneurship -- Entrepreneurial Strategy: Generating and Exploiting New Entries -- pt. 2. From Idea to the Opportunity -- Creativity and the Business Idea -- Identifying and Analyzing Domestic and International Opportunities -- Protecting the Idea and Other Legal Issues for the Entrepreneur -- pt. 3. From the Opportunity to the Business Plan -- The Business Plan: Creating and Starting the Venture -- The Marketing Plan -- The Organizational Plan -- The Financial Plan -- pt. 4. From the Business Plan to Funding the Venture -- Sources of Capital -- Informal Risk Capital, Venture Capital, and Going Public -- From Funding the Venture to Launching, Growing, and Ending the New Venture -- Strategies for Growth and Managing the Implications of Growth -- Accessing Resources for Growth from External Sources -- Succession Planning and Strategies for Harvesting and Ending the Venture -- pt. 6. Cases.
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