Title Statements
- Full title :Entrepreneurship & small business management / Steve Mariotti, Caroline Glackin
Edition Statements
- Publication Date:2015
- Edition:2. ed
Publication Statements
- Publisher(s):Pearson
- Place of Publication:Boston, Mass
- Language:eng
- Publication Date:2015
The Physical Object
- Description:XXII, 697 Seiten : Illustrationen : 28 cm
Edition Identifiers
- ISBN:9780133767186, 0133767183, 9781292078670, 1292078677
- oclc:ocn931460171
- LC Classification:HD62.7
- Dewey Decimal:658.02/2
Table of Contents
Entrepreneurs recognize opportunitiesFranchising -- Finding opportunity in an existing business -- The business plan : road map to success -- Creating business from opportunity -- Exploring your market -- Developing the right marketing mix and plan -- Pricing and credit strategies -- Integrated marketing communications -- Marketing globally -- Smart selling and effective customer service -- Understanding and managing start-up, fixed, and variable costs -- Using financial statements to guide a business -- Cash flow and taxes -- Financing strategy : debt, equity, or both? -- Addressing legal issues and managing risk -- Operating for success -- Location, facilities, and layout -- Human resources and management -- Leadership and ethical practices -- Franchising, licensing, and harvesting : cashing in your brand.
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