Entrepreneurship

Entrepreneurship: successfully launching new ventures

by Barringer, Bruce R.

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Title Statements

  • Full title :Entrepreneurship : successfully launching new ventures / Bruce R. Barringer, Oklahoma State University; R. Duane Ireland, Texas A&M University.

Edition Statements

  • Publication Date:2012
  • Edition:Fourth edition

Publication Statements

The Physical Object

  • Description:XXV, 563 pàgines : : il·lustracions (algunes en color) ; : 29 cm

Edition Identifiers

  • ISBN:9780132555524, 0132555522
  • oclc:on1120413740
  • LC Classification:HD62.5

Table of Contents

Introduction to entrepreneurship -- Recognizing opportunities and generating ideas -- Feasibility analysis -- Writing a business plan -- Industry and competitor analysis -- Developing an effective business model -- Preparing the proper ethical and legal foundation -- Assessing a new venture's financial strength and viability -- Building a new-venture team -- Getting financing or funding -- Unique marketing issues -- The importance of intellectual property -- Preparing for and evaluating the challenges of growth -- Strategies for firm growth -- Franchising.

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Subjects

Emprenedoria Empreses -- Creació

Writers

Barringer, Bruce R. Ireland, R. Duane

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