Essentials of global marketing

Essentials of global marketing

by Hollensen, Svend

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Title Statements

  • Full title :Essentials of global marketing / Svend Hollensen.

Edition Statements

  • Publication Date:2012.
  • Edition:2nd ed

Publication Statements

  • Publisher(s):Pearson
  • Place of Publication:Harlow
  • Language:eng
  • Publication Date:2012.

Notes

Previous edition: 2008.

The Physical Object

  • Description:xxxiv, 524 p. : : color illustrations, color portraits

Edition Identifiers

  • ISBN:0273756575, 9780273756576
  • oclc:ocn940714056
  • Dewey Decimal:658.84

Subjects

Case studies Electronic books Export marketing Export marketing -- Case studies

Writers

Hollensen, Svend

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