Essentials of visual interpretation

by Reynolds, Rachel R.

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Title Statements

Full title :Essentials of visual interpretation / Rachel R. Reynolds, Greg Niedt.

Summary

"Essentials of Visual Interpretation teaches students to talk and write critically about visual media and to examine how evolving visual environments, media, and technologies affect human self-understanding and culture formation. Lively and accessibly written chapters provide a solid foundation in the tools and ideas of visual meaning, familiarizing readers with a growing, cross-cultural subfield and preparing them to pursue thoughtful work in a variety of related disciplines. The authors include rich examples and illustrations-ranging from cave paintings to memes, from optical science to visual analytics, from ancient pictographs to smart phones-that engage students with the fascinating complexity of visual interpretation. Each chapter introduces students to key terms and concepts relevant to visual analysis, with ideas for short individual or group exercises to enhance understanding. The book is ideal as a primer in visual analysis and visual communication for introductory students in courses within communication studies, cultural studies, semiotics, media studies, and visual anthropology"--

Edition Statements

Publication Date:©2021

Publication Statements

Publisher(s):Routledge
Place of Publication:New York, NY
Language:eng
Publication Date:©2021

The Physical Object

Description:1 online resource (xv, 219 pages) : : illustrations

Edition Identifiers

ISBN:9781003045274, 1003045278, 9781000334449, 1000334449, 9781000334579, 1000334570, 1000334708, 9781000334708
oclc:on1192302830
LC Classification:P93.5
Dewey Decimal:302.2/26

1. How Is Seeing a Cultural Practice? -- 2. Cognition and Vision -- 3. Visual History, Visual Culture, Ideology -- 4. Photography, Film, and Visual Storytelling -- 5. Word, Image, Sound: What Is Multimodality? -- 6. Remediation and Intertextuality -- 7. Visual Persuasion and Political Life -- 8. Visual Encoding and Decoding in the Early 21st Century -- 9. Vision, Technology, and the Future.