Events management: principles and practice

Now in its Fourth Edition, this key text has been fully revised and updated and includes two new chapters on Evaluation and Impact of Events and The Future of the Events Industry. Packed with case studies, both in-text and online, it takes the reader through the whole process of events management.

Cover -- Title Page -- Contents -- 1 Introduction to Events Management -- 2 Events Destinations Management -- 3 Event Entrepreneurship -- 4 Human Resource Management -- 5 Financial Management in the Events Industry -- 6 Costing, Pricing and Capital in the Events Industry -- 7 Project Management and Financing -- 8 Risk Management and Safety -- 9 Event Sponsorship -- 10 Marketing, Communications and Public Relations -- 11 Brand Co-creation and Social Media -- 12 New Multimedia Technology for Events Organisers -- 13 Events Assessing, Planning and Monitoring -- 14 Event Logistics.

15 Event Production, Design and Lighting -- 16 Crowd Control and Crowd Dynamics -- 17 Expos, Conferences and Conventions -- 18 Sustainable Festivals and Events -- 19 Long-Term Legacy and Impacts -- 20 Sport Events -- 21 Evaluation and Impact of Events -- 22 The Future of the Events Industry -- Case Study 1.1: Events Industry Analysis -- Case study 1.2: 2018 Golf Ryder Cup, in Saint-Quentin-en-Yvelines, Paris, France -- Case study 2.1: The Bradford Festival -- Case study 2.2: Notting Hill Carnival -- Case study 3.1: Women-owned businesses are proliferating in the United States.

Case study 4.1: Event manager…