Explaining consumer choice

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"Written by an internationally acknowledged expert in the field in appropriate, accessible language, this book extends marketing thought, something that is highly necessary in a field dominated by the quest for practical results and the generation of empirical results that are unrelated to any overall framework of conceptualization and analysis."--Jacket.

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Title Statements

Full title :Explaining consumer choice / Gordon R. Foxall.

Summary

Edition Statements

Publication Date:2007.

Publication Statements

Publisher(s):Palgrave Macmillan
Place of Publication:Basingstoke
Language:eng
Publication Date:2007.

The Physical Object

Description:xii, 256 pages : : illustrations ; : 23 cm

Edition Identifiers

ISBN:9781403998620, 1403998620, 9780230599796, 0230599796
oclc:ocn122283916
LC Classification:HF5415.32
Dewey Decimal:658.8342

List of figures, tables and exhibits -- Preface -- Acknowledgments -- PART I. FOUNDATIONS. Consumer behavior analysis -- What is intentionality? -- Intentionality and mind. -- PART II. KINDS OF CONTEXTUAL PSYCHOLOGY. Intentional psychologies -- Contextual psychology (1): intentional behavior -- Contextual psychology (2): super-personal cognitive psychology. -- PART III. BEHAVIORAL ECONOMICS. Hernstein : matching and melioration -- Rachlin : teleological behaviorism -- Ainslie : picoeconomics. -- PART IV. EXPLAINING CONSUMER CHOICE. Everyday consumer choice -- Consumer initiation and imitation -- What kind of explanation? -- References -- Index.

Subjects

Behaviorism Consommateurs -- Attitudes Consommateurs -- Comportement Consommateurs -- Préférences Consumer behavior Consumers -- Attitudes Consumers' preferences Kognitiv psykologi Konsumentpsykologi