Exploring marketing research

Exploring marketing research

by Zikmund, William G.

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Title Statements

  • Full title :Exploring marketing research.

Edition Statements

  • Publication Date:2015.
  • Edition:Eleventh edition

Publication Statements

  • Publisher(s):South-Western
  • Place of Publication:Australia
  • Language:eng
  • Publication Date:2015.

The Physical Object

  • Description:1 online resource

Edition Identifiers

  • ISBN:9781305831247, 1305831241
  • oclc:on1100661661

Writers

Zikmund, William G. Babin, Barry J.

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