Extending the Business Network Approach: New Territories, New Technologies, New Terms

Contributing pioneering new research, this innovative book proposes new ways and directions in which to extend the influential 'business networks perspective' approach to doing business. While previous research has focused upon relationships with customers and suppliers, the authors argue that there is a need to expand the outlook to include other stakeholders. Taking a stand in a broad management perspective, chapters relate contemporary issues within industrial and international marketing, product innovation, and information systems. Challenging existing views and proposing elaborate alternatives; this volume examines a range of examples that have inspired researchers to extend the business network. To provide further understanding, Extending the Business Network Approach relates current and new research to territories, technologies and terms to reveal novel insights, and to encourage further directions for research.

Part I: Introduction -- Part I: Introduction -- Chapter 1: Approaching and extending business networks -- An agenda or new research challenges (Peter Thilenius, Cecilia Pahlberg and Virpi Havila) -- Chapter 2: The emergence of the business network approach (Lars Engwall, Cecilia Pahlberg and Olle Persson) -- Part II: New territories -- Chapter 3: From anonymity to identity: Network transformation in economies and industries in transition from plan to market (Martin Johanson and Jan Johanson) -- Chapter 4: Extending the role of consumers: From marketing targets to participant in business networks (Jimmie G. Röndell and David Sörhammar) -- Chapter 5: The role of NGOs in business networks: Partnership in innovation (Emilene Leite and Mohammad Latifi) -- Chapter 6: Why expatriates' private relations matter (Martin Johanson and Heléne Lundberg) -- Chapter 7: The internationalisation of Swedish banks and their business networks: Push versus pull strategies (Pervez Ghauri, Annoch Isa Hadjikhani and Andreas Pajuvirta) -- Part III: New technologies -- Chapter 8: Digitalisation and service innovation: The intermediating role of platforms (Per Andersson and Lars-Gunnar Mattsson) -- Chapter 9…