Eye tracking in user experience design

Eye tracking in user experience design

by Bergstrom, Jennifer Romano Schall, Andrew Jonathan

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Title Statements

  • Full title :Eye tracking in user experience design / [edited by] Jennifer Romano Bergstrom, PhD, Andrew Jonathan Schall.

Edition Statements

  • Publication Date:2014

Publication Statements

  • Publisher(s):Elsevier
  • Place of Publication:Amsterdam
  • Language:eng
  • Publication Date:2014

The Physical Object

  • Description:xx, 374 páginas : : ilustraciones (algunas a color) ; : 24 cm

Edition Identifiers

  • ISBN:9780124081383, 012408138X
  • oclc:on1055289206
  • LC Classification:QA76.9.H85
  • Dewey Decimal:004.019

Table of Contents

Note continued: Can Images of Faces Impact Our Search Behavior More Than Other Types of Images? -- What is Banner Blindness, and Why is it Important? -- The Road Ahead for Designing Visual Search Experiences -- References -- 2. Evaluating the user experience -- ch. 3 Usability Testing -- Introduction -- Incorporating Eye Tracking in Usability Testing -- Eye-Tracking Data Provides a Comprehensive Picture of Users' Experience and Can Help Inform the Design -- Fixations and Saccades -- Areas of Interest (AO's) -- Gaze Opacity and Heat Maps -- Gaze Plots -- Communicating Usability Results More Effectively with Clients -- Eye Tracking Can Convince Clients to Make Design Changes to Improve Usability -- Eye Tracking Visuals Can Aid in the Effort for User-Centered Design -- Considerations and Drawbacks with Eye Tracking in Usability Studies -- Time -- Analysis Software -- Think Aloud, Age, and Eye Tracking -- Conclusion -- Acknowledgments -- References -- ch. 4 Physiological Response Measurements -- Introduction.

Note continued: Dimensions of Physiological Response Measures -- Subjective versus Objective -- Real Time versus Delayed -- Natural Context versus Artificial Lab -- Invasive ver…

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Subjects

Interacción hombre-computador Interfases con el usuario (Sistemas par… Percepción visual

Writers

Bergstrom, Jennifer Romano Schall, Andrew Jonathan

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