Eyetracking web usability

Eyetracking web usability

by Nielsen, Jakob

Type Book
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Eyetracking Web Usability is based on one of the largest studies of eyetracking usability in existence. Best-selling author Jakob Nielsen and coauthor Kara Pernice used rigorous usability methodology and eyetracking technology to analyze 1.5 million instances where users look at Web sites to understand how the human eyes interact with design. Their findings will help designers, software developers, writers, editors, product managers, and advertisers understand what people see or don't see, when…

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Title Statements

  • Full title :Eyetracking web usability / Jakon Nielsen, Kara Pernice.

Summary

Eyetracking Web Usability is based on one of the largest studies of eyetracking usability in existence. Best-selling author Jakob Nielsen and coauthor Kara Pernice used rigorous usability methodology and eyetracking technology to analyze 1.5 million instances where users look at Web sites to understand how the human eyes interact with design. Their findings will help designers, software developers, writers, editors, product managers, and advertisers understand what people see or don't see, when they look, and why. With their comprehensive three-year study, the authors confirmed many known Web design conventions and the book provides additional insights on those standards. They also discovered important new user behaviors that are revealed here for the first time. Using compelling eye gaze plots and heat maps, Nielsen and Pernice guide the reader through hundreds of examples of eye movements, demonstrating why some designs work and others don't. They also provide valuable advice for page layout, navigation menus, site elements, image selection, and advertising.

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Edition Statements

  • Publication Date:2010.

Publication Statements

  • Publisher(s):New Riders
  • Place of Publication:Berkeley, CA
  • Language:eng
  • Publication Date:2010.

The Physical Object

  • Description:XIX, 437 Seiten : : colour Illustrationen

Edition Identifiers

  • ISBN:9780321498366, 0321498364
  • oclc:ocn587937049
  • Dewey Decimal:006.7019

Subjects

Benutzerfreundlichkeit Blickverhalten Sistemi multimediali Sites Web -- Conception Sites Web -- Évaluation User interfaces (Computer systems) -- T… Visuelle Wahrnehmung Web sites -- Design Web sites -- Evaluation Web-Seite

Writers

Nielsen, Jakob Pernice, Kara

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