Fashion Design

This book offers a thorough grounding in the principles of fashion design, describing the qualities and skills needed to become a fashion designer, examining the varied career opportunities available, and giving a balanced inside view of the fashion business today. Subjects covered include how to interpret a project brief; building a collection; choosing fabric; fit, cutting, and making techniques; portfolio presentation; and fashion marketing and economics. This third edition has been totally redesigned and extensively updated, with new images showing the latest fashion trends and coverage of.

Introduction; Who this book is for; How to use this book; Have you got what it takes?; The first steps; The college syllabus; 1. Context; Context; Historical context; Fashion time line; The uses of clothing; Eco and ethical issues; The language of fashion; Global context; Time and timing; The fashion year; Cultural context; Media; The Internet; 2. From manufacture to market; Historical background; Manufacture today; Types of producer; Market segmentation; Types of retailer; Price points; The price cycle; Company identity and branding; 3. The body and illustration; Inspiring bodies.

Skeletal structureDrawing and illustration; Using guidelines for sketching; Proportion for fashion illustration; The model pose; Drawing the head and face; Using computers; Digital designing and e-portfolios; 4. Colour and fabric; Color basics; How color works; Fiber types; Fabrics; The fashion cycle; Range-building; Fabric suppliers; Fabric fairs; 5. In the studio; The college studio; Measuring and mapping; The elements of design; Bodylines and details; The principles of design; Pattern-drafting; The muslin; Altering the muslin; Draping on the stand; Cutting the sample; Sewing; Tailoring.

NotionsFit …