Floriculture: designing & merchandising

"Floriculture: Designing & Merchandising, Fourth Edition, provides a comprehensive introduction to the floral design industry. Written in an engaging, reader-friendly manner, this trusted text includes step-by-step instructions--complete with high-quality images and detailed material lists--for a wide range of floral design projects. Projects are built around low-cost materials to help maintain a budget, but the author also shares insights related to alternate materials readers may encounter in a typical floral shop."--Publisher.

Includes index.

Exploring careers in the retail flower business -- The history of floral design -- Principles of design -- Selection of cut flowers and greens -- Conditioning and storing cut flowers and greens -- Mechanics and supplies used in floral design -- Selecting wire and wiring flowers -- Selecting ribbons and tying bows -- Boutonnieres and corsages -- Bud vases -- Circular arrangements -- Triangular arrangements -- Line arrangements -- Constructing wreaths -- Holiday arrangements -- Wedding flowers -- Sympathy flowers -- Drying flowers -- Arranging permanent flowers -- Selecting indoor plants -- Decorating potted plants -- Pricing strategies -- Selling in the flower shop -- Displays -- Delivery -- Professional organizations -- Appendix A: Cut flowers -- Appendix B: Cut foliages -- Appendix C: Dried materials -- Appendix D: Foliage houseplants -- Appendix E: Permanent flowering potted plants -- Appendix F: Temporary flowering potted plants -- Appendix G: Flower arrangement rating scale -- Appendix H: Supervised agricultural experience -- Appendix I: Floral design-related websites.