Focus groups

Focus groups: theory and practice

by Stewart, David W.

Type Book
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Stressing the interaction of the moderator and group as well as the mechanics of designing, conducting and interpreting the outcome of focus groups, this work provides a systematic treatment of focus group interviews within the context of social science research and theory.

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Title Statements

  • Full title :Focus groups : theory and practice / David W. Stewart and Prem N. Shamdasani.

Summary

Stressing the interaction of the moderator and group as well as the mechanics of designing, conducting and interpreting the outcome of focus groups, this work provides a systematic treatment of focus group interviews within the context of social science research and theory.

Read More ↓

Edition Statements

  • Publication Date:2014.
  • Edition:Third edition

Publication Statements

  • Publisher(s):SAGE
  • Place of Publication:Los Angeles
  • Language:eng
  • Publication Date:2014.

The Physical Object

  • Description:240 pages

Edition Identifiers

  • ISBN:9781452270982, 1452270988
  • oclc:on1334499953

Subjects

Focus Groups Social groups Social sciences -- Research Society

Writers

Stewart, David W. Shamdasani, Prem N

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