Focus groups: theory and practice

by Stewart, David W.

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Title Statements

Full title :Focus groups : theory and practice / David W. Stewart, Prem N. Shamdasani.

Edition Statements

Publication Date:2015.
Edition:3rd ed

Publication Statements

Publisher(s):SAGE
Place of Publication:Los Angeles (California) [etc.]
Language:eng
Publication Date:2015.

The Physical Object

Description:XIX, 202 p.

Edition Identifiers

ISBN:9781452270982, 1452270988
oclc:ocn974388219
LC Classification:H61.28
Dewey Decimal:300.72/3

Introduction: focus group history, theory, and practice -- Group dynamics and focus group research -- Focus groups and the research toolbox -- Recruiting focus group participants and designing the interview guide -- The focus group moderator -- Conducting the focus group -- Analyzing focus group data -- Focus groups in practice -- Virtual focus groups and other group research methods -- Conclusion.