Forward Planning: a Basic Guide for Museums, Galleries and Heritage Organizations
by Ambrose, Tim
Forward planning is esential for most organizations, but especially so for museums and heritage bodies, with responsibilities stretching forward to infinity. Forwrd Planning provides a complete basic guide, from the principles on which planning is founded, through drawing up the plan itself, implementation and monitoring, through to the wider potentials that good planning permits. All the contibutors to the book speak from wide practical experience. A full bibliography and suggestions for furth…
Read More ↓Title Statements
- Full title :Forward Planning : a Basic Guide for Museums, Galleries and Heritage Organizations.
Summary
Forward planning is esential for most organizations, but especially so for museums and heritage bodies, with responsibilities stretching forward to infinity. Forwrd Planning provides a complete basic guide, from the principles on which planning is founded, through drawing up the plan itself, implementation and monitoring, through to the wider potentials that good planning permits. All the contibutors to the book speak from wide practical experience. A full bibliography and suggestions for further reading are included.
Read More ↓Edition Statements
- Publication Date:©2005
- Edition:1st ed
Publication Statements
- Publisher(s):Taylor and Francis
- Place of Publication:Florence
- Language:eng
- Publication Date:©2005
The Physical Object
- Description:1 online resource (178 pages).
Edition Identifiers
- ISBN:9780203639931, 0203639936
- oclc:on1048384152
- LC Classification:AM121 ǂb F67 1991eb
- Dewey Decimal:069.5
Table of Contents
Book Cover -- Half-Title -- Title -- Copyright -- Contents -- Acknowledgement -- Foreword -- Introduction -- I Assessing your position -- 1 The purpose of a forward plan -- A sense of purpose -- A sense of direction -- A sense of achievement -- 2 Policy and style -- A sense of direction -- The number manager -- Job satisfaction -- 3 A wider view -- Demographic trends -- Economic trends -- Geographic spread -- The leisure sector -- Marketing and the individual -- The home entertainment challenges -- Conclusion -- Notes -- 4 Your museum in context -- Key figures -- Organisation of the sector -- Sources of funding -- Attendance -- The markets -- Wider goals -- Notes -- 5 The role of marketing -- Further reading -- II Writing your plan -- 6 What sort of forward plan? -- Corporate or business plan? -- The planning process -- Agree objective -- List key issues -- Agree targets -- Produce forecasts and compute gaps -- Select strategy -- Prepare action plans and budgets -- Approach -- How long? -- Summary -- Note -- Further reading -- 7 A step-by-step guide -- Production and presentation of the plan -- Stage 1: taking stock -- Stage 2: the corporate approach -- Stage 3: production and con…
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