Foundations of business

Synopsis: Foundations of Business, 2nd Edition provides a brief survey of the major functional areas of business including management, marketing, accounting, finance, and information technology, as well as core topics such as ethics and social responsibility, forms of ownership, small business, and international business. The text is filled with cutting edge content, including up-to-date information about the economic crisis as well as suggestions on how to manage personal financial planning in the midst of economic ups and downs. This second edition also includes two new appendices on Careers in Business and Personal Finance. An abundance of study aids is also available within the text and on the student companion website.

Includes indexes.

pt. I. The Environment of Business: Exploring the world of business and economics ; Being ethical and socially responsible ; Exploring global business -- pt. II. Business Ownership and Entrepreneurship: Choosing a form of business ownership ; Small business, entrepreneurship, and franchises -- pt. III. Management and Organization: Understanding the management process ; Creating a flexible organization ; Producing quality goods and services -- pt. IV. Human Resources: Attracting and retaining the best employees ; Motivating and satisfying employees and teams -- pt. V. Marketing: Building customer relationships through effective marketing ; Creating and pricing products that satisfy customers ; Distributing and promoting products -- pt. VI. Managing Information, Accounting, and Financing: Understanding information and e-business ; Using accounting information ; Mastering financial management.