From cliche to archetype

by McLuhan, Marshall

Type Book

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Title Statements

Full title :From cliche to archetype / Marshall McLuhan, with Wilfred Watson.

Edition Statements

Publication Date:©1970.

Publication Statements

Publisher(s):Viking Press
Place of Publication:New York
Language:eng
Publication Date:©1970.

The Physical Object

Description:1 online resource (213 pages) : : illustrations

Edition Identifiers

oclc:ocn647149890
LC Classification:P91
Dewey Decimal:001.5

Absurd, Theater of the -- Anesthesia -- Archetype -- Author as cliché (book as probe) -- Casuistry (art as lie) -- Centennial metaphor -- Cliché/archetype as systole-diastole -- Cliché as breakdown -- Cliché as probe -- Consciousness -- Doubt -- Emotion=sentiment -- Environment (as cliché) -- Eye, ear -- Genres -- Hendiadys : cliché as double probe -- Identity : the culture hero -- Introduction -- Jokes -- Matching sense -- Mimesis, or making sense -- The one and the mini -- Paradox -- Parody -- Public as cliché -- Rag-and-bone shop -- Retrieval -- Table of contents -- Theater.

Subjects

Archétype (Psychologie) Archetype (Psychology) Archetypen Archetypus Betekenis Communication -- Recherche Communication -- Research Gemeenplaatsen Het absurde Klischee Kommunikationsverhalten Metaforen Stereotyp Stéréotypes Stereotypes (Social psychology) Stereotyping