Frugal innovation: how to do more with less

by Radjou, Navi

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Title Statements

Full title :Frugal innovation : how to do more with less / Navi Radjou and Jaideep Prabhu.

Summary

Business in the developed world is changing. Tighter budgets and dwindling natural resources, along with new technologies and empowered consumers, are driving disruptive trends like the sharing and circular economy and the maker movement. Using limited resources to get high-quality products to market quickly is now vital to business success. This cutting-edge guide by award-winning innovation thinkers Navi Radjou and Jaideep Prabhu lays out the key principles, perspectives and techniques of frugal innovation--the art of doing more, and better, with less. Packed with over 50 case studies and many specific recommendations for R & D, operations, HR, sales and marketing and more, Frudgal Innovation shows leaders and managers in companies of all sizes and across all sectors how to profit from doing business in a socially and environmentally responsible way.

Edition Statements

Publication Date:©2015
Edition:First edition

Publication Statements

Publisher(s):PublicAffairs
Place of Publication:New York
Language:eng
Publication Date:©2015

The Physical Object

Description:xviii, 252 pages ; : 22 cm

Edition Identifiers

ISBN:9781610395052, 1610395050
oclc:ocn970696242
LC Classification:HD45
Dewey Decimal:658.4063

Frugal innovation: a disruptive growth strategy -- Principle one: engage and iterate -- Principle two: flex your assets -- Principle three: create sustainable solutions -- Principle four: shape customer behaviour -- Principle five: co-create value with prosumers -- Principle six: make innovative friends -- Fostering a frugal culture -- Conclusion.

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