Title Statements
- Full title :Garden Centre Management.
Edition Statements
- Publication Date:2015.
Publication Statements
- Publisher(s):CABI
- Place of Publication:Wallingford
- Language:eng
- Publication Date:2015.
Notes
4.2.3 How products relate to different customer groups.
The Physical Object
- Description:1 online resource (200 pages)
Edition Identifiers
- ISBN:178064308X, 9781780643083
- oclc:ocn956641928
- LC Classification:SB454.6
- Dewey Decimal:635.068
Table of Contents
Garden Centre Management; Copyright; Contents; About the Author; Acknowledgements; 1: Position; 1.2 Market Forces; 1.2.1 Mail order; 1.2.2 Internet; 1.2.3 Supermarkets; 1.3 Wheel of Retailing; 1.3.1 Characteristics of each phase of 'the wheel'; 1.4 Identity in the Marketplace; 1.5 Location of the Business; 1.6 Accessibility; 1.7 Retail Gravitation; 1.8 Spacing of Business -- the Phenomenon of Clustering; 1.9 Summary; References; 1.1 The Evolution of the Garden Centre; 1.1.1 Development of technologies for container plant production.
1.1.2 Greater acceptance by the public of the concept of self-service1.1.3 Development of DIY (Do It Yourself) as a leisure activity; 1.1.4 Changes to planning guidelines; 1.1.5 Relaxation of Sunday trading laws; 1.1.6 Development of shopping as a leisure activity; 1.1.7 Requirement to reduce seasonality -- diversification into non-plant activities; 1.1.8 Greater car ownership; 1.1.9 Increase in the amount of disposable income within the average household over the past 20 years; 1.1.10 Demographic changes within the population; 2: Consumer Behaviour; 2.1 The Buying Process.
2.1.1 Why do people shop?2.2 Choice of Outlet; 2.2.1 Utility theory and beyon…
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