Gender advertisements
This book looks at the behavioral representation of our cultural assumptions about the nature of the sexes. It explores the properties of gender displays, with the nature of those interpersonal rituals through which we affirm in daily life our apparent beliefs regarding the character of males and females and the relationship that is approved within and across sex status. It also discusses the nature of photography and the relations of photographs to what they purport to picture. The author also…
Read More ↓Title Statements
- Full title :Gender advertisements / Erving Goffman ; introduction by Vivian Gornick.
Summary
This book looks at the behavioral representation of our cultural assumptions about the nature of the sexes. It explores the properties of gender displays, with the nature of those interpersonal rituals through which we affirm in daily life our apparent beliefs regarding the character of males and females and the relationship that is approved within and across sex status. It also discusses the nature of photography and the relations of photographs to what they purport to picture. The author also details the ways in which gender, especially female gender, is presented in popular advertisements.
Read More ↓Edition Statements
- Publication Date:1987.
- Edition:1st Harper torchbooks ed
Publication Statements
- Publisher(s):Harper & Row
- Place of Publication:New York
- Language:eng
- Publication Date:1987.
Notes
Originally published by the Society for the Anthropology of Visual Communication, Washington, and issued as v. 3, no. 2 of Studies in the anthropology of visual communication.
The Physical Object
- Description:ix, 84 pages : : illustrations ; : 28 cm
Edition Identifiers
- ISBN:0061320765, 9780061320767
- oclc:ocm27042000
- LC Classification:HF5827
- Dewey Decimal:659.1
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