Title Statements
- Full title :Global business / Mike W. Peng.
Edition Statements
- Publication Date:©2014.
- Edition:3rd ed
Publication Statements
- Publisher(s):South-Western Cengage Learning
- Place of Publication:Mason, OH
- Language:eng
- Publication Date:©2014.
Notes
"The third edition ... continues the market winning framework centered on one big question and two core perspectives pioneered in the first edition, and has been thoroughly updated to capture the rapidly moving research and events of the past few years."--Préface
Titre de l'éd. antérieure : Global. 2nd ed., student ed., 2013.
The Physical Object
- Description:xx, 636 pages : : illustrations en couleur, cartes
Edition Identifiers
- ISBN:9781133485933, 1133485936
- oclc:ocn951958005
- LC Classification:HF1379
- Dewey Decimal:658.18
Table of Contents
Part 1. Laying foundations : Globalizing business ; Understanding formal institutions : politics, laws, and economics ; Emphasizing informal institutions : cultures, ethics, and norms ; Leveraging resources and capabilities -- Part 2. Acquiring tools : Trading internationally ; Investing abroad directly ; Dealing with foreign exchange ; Capitalizing on global and regional integration ; Part 3. Strategizing around the globe : Growing and internationalizing the entrepreneurial firm ; Entering foreign markets ; Managing global competitive dynamics ; Making alliances and acquisitions work ; Strategizing, structuring, and learning around the world ; Part 4. Building functional excellence : Competing on marketing and supply chain management ; Managing human resources globally ; Financing and governing the corporation globally ; Managing corporate social responsibility globally.
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