Global Denim
On any given day nearly half the world's population is wearing blue jeans. This is entirely extraordinary. Yet there has never been a serious attempt to understand the causes, nature and consequences of denim as 'the' global garment of our world. This book takes up that challenge with gusto. It gives clear, if surprising, explanations for why this is the case, challenging the accepted history of jeans and showing why the reasons cannot be commercial. While discussing the consequences of denim a…
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- Full title :Global Denim.
Summary
On any given day nearly half the world's population is wearing blue jeans. This is entirely extraordinary. Yet there has never been a serious attempt to understand the causes, nature and consequences of denim as 'the' global garment of our world. This book takes up that challenge with gusto. It gives clear, if surprising, explanations for why this is the case, challenging the accepted history of jeans and showing why the reasons cannot be commercial. While discussing the consequences of denim at the global level, the book consists of some exemplary studies by anthropologists of what blue jeans.
Read More ↓Edition Statements
- Publication Date:2010.
Publication Statements
- Publisher(s):Berg Publishers
- Place of Publication:Oxford
- Language:eng
- Publication Date:2010.
The Physical Object
- Description:1 online resource (212 pages)
Edition Identifiers
- ISBN:9780857851420, 085785142X, 1283079690, 9781283079693, 1472504402, 9781472504401, 9781847886323, 1847886329, 9786613079695, 6613079693
- oclc:ocn847370077
- LC Classification:GT2085 .G56 2011
- Dewey Decimal:306.4
Table of Contents
Notes on Contributors; Introduction; 1 The Making of an American Icon; 2 Diverting Denim; 3 How Blue Jeans went Green; 4 The Limits of Jeans in Kannur, Kerala; 5 'Brazilian Jeans'; 6 Indigo Bodies; 7 Jeanealogies; 8 Carrot-cut Jeans; 9 The Jeans that Don't Fit; Index.
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