Global marketing

Global marketing

by Green, Mark C.

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Title Statements

  • Full title :Global marketing / Mark C. Green, Warren J. Keegan.

Edition Statements

  • Publication Date:©2020
  • Edition:Tenth edition, global edition

Publication Statements

The Physical Object

  • Description:1 v. (627 p.)) : : illustrations ; : 28 cm

Edition Identifiers

  • ISBN:1292304022, 9781292304021
  • oclc:on1146325996

Subjects

Commerce international Marchés d'exportation Marketing stratégique

Writers

Green, Mark C. Keegan, Warren J.

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