Global marketing

Global marketing

by Keegan, Warren J.

Type Book
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For undergraduate and graduate global marketing courses. The excitement, challenges, and controversies of global marketing. Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.

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Title Statements

  • Full title :Global marketing / Warren J. Keegan, Mark C. Green.

Summary

For undergraduate and graduate global marketing courses. The excitement, challenges, and controversies of global marketing. Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.

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Edition Statements

  • Publication Date:©2013.
  • Edition:7th ed., Global ed

Publication Statements

  • Publisher(s):Pearson
  • Place of Publication:Boston [Mass.]
  • Language:eng
  • Publication Date:©2013.

The Physical Object

  • Description:1 online resource (592 pages) : : illustrations (chiefly color), color maps, color portraits

Edition Identifiers

  • ISBN:1299924352, 9781299924352, 9780273766773, 0273766775
  • oclc:ocn859389346
  • LC Classification:HF1416
  • Dewey Decimal:658.8/4

Table of Contents

pt. 1. Introduction -- pt. 2. The Global Marketing Environment -- pt. 3. Approaching Global Markets -- pt. 4. The Global Marketing Mix -- pt. 5. Strategy and Leadership in the Twenty-First Century.

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Subjects

Export marketing -- Management

Writers

Keegan, Warren J. Green, Mark C.

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