Global marketing

Global marketing: a decision-oriented approach

by Hollensen, Svend

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Title Statements

  • Full title :Global marketing : a decision-oriented approach / Svend Hollensen.

Edition Statements

  • Publication Date:2011.
  • Edition:5th ed

Publication Statements

Notes

Prev. ed.: 2007.

The Physical Object

  • Description:xliii, 756 p. : : color illustrations, color maps ; : 27 cm

Edition Identifiers

  • ISBN:9780273726227, 0273726226
  • oclc:ocn804758092

Subjects

Exportacions -- Màrqueting Globalització -- Aspectes econòmics Màrqueting internacional Venda internacional

Writers

Hollensen, Svend

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