Global marketing

Global marketing: a decision-oriented approach

by Hollensen, Svend

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Title Statements

  • Full title :Global marketing : a decision-oriented approach / Svend Hollensen.

Edition Statements

  • Publication Date:2011.
  • Edition:5. ed

Publication Statements

Notes

Previous edition: 2007. - Includes bibliographical references and index.

The Physical Object

  • Description:XLIII, 756 Seiten : : Illustrationen, Diagramme ; : 27 cm

Edition Identifiers

  • ISBN:9780273726227, 0273726226
  • oclc:ocn699605483
  • LC Classification:HF1416
  • Dewey Decimal:658.8/4

Subjects

Case studies Export marketing Export marketing -- Case studies Fallstudiensammlung Internationales Marketing Lehrbuch

Writers

Hollensen, Svend

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