Global marketing

Global marketing: a decision-oriented approach

by Hollensen, Svend

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Title Statements

  • Full title :Global marketing : a decision-oriented approach / Svend Hollensen.

Edition Statements

  • Publication Date:2011.
  • Edition:5th ed

Publication Statements

The Physical Object

  • Description:756 S. : : Ill

Edition Identifiers

  • ISBN:9780273726227, 0273726226
  • oclc:ocn717812283
  • LC Classification:HF1416H737g2011
  • Dewey Decimal:658.8/4

Subjects

Case studies Export marketing Export marketing -- Case studies Export marketing -- Handbooks, manuals,… Export marketing -- Problems, exercises… Handbooks and manuals Marchés d'exportation Marchés d'exportation -- Cas, Études de Marchés d'exportation -- Études de cas Marchés d'exportation -- Guides, manuel… Marchés d'exportation -- Problèmes et e… Marketing international -- Études de cas Marketing international -- Guides, manu… marketing international -- manuel Marketing international -- Problèmes et… Problems and exercises

Writers

Hollensen, Svend

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